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What’s Inside
In our 25 page guide to logo design you’ll learn the basics of what a logo is, rules for creating a logo and other things to consider like colors and typography. Have a laugh at some awesome-ly bad logos and the story behind some of the world’s most famous brands. Adding a universal quality to a logo provides the broadest communicative reach, what almost all identities are intended to accomplish. The intellectual exercise of connecting the dots of “thinking” is not irrelevant in design, of course — particularly when it comes to branding.
Key Takeaways
Adding a universal quality to a logo provides the broadest communicative reach, what almost all identities are intended to accomplish. The intellectual exercise of connecting the dots of “thinking” is not irrelevant in design, of course — particularly when it comes to branding — but by combining the intuitive immediacy of symbols and metaphors with strategic thinking, you integrate essential information that helps your logo stand out and be remembered.
The intellectual exercise of connecting the dots of “thinking” is not irrelevant in design, of course — particularly when it comes to branding — but by combining the intuitive immediacy of symbols and metaphors with strategic thinking.
Testimonials
Here's what our clients say about our book
Really good. I will recommend you to
my colleagues. No matter where you go, this book is the coolest, most happening thing around! It impressed me on multiple levels.
John Hafrey
CTO - Venture VC
This book is the most valuable business
resource we have EVER purchased. It saved my business
Katerina Papadopoulou
CTO - Venture VC
About The Author
George Summer was an internationally recognized graphic designer. Summer’s projects included logo design, posters, packaging, annual reports and branding. His clients included AT&T, GM, Pfizer, Mobil, Revlon and Mercedes-Benz. He built a reputation as a designer who “makes type talk,” by using letterforms to solve design problems, for indeed he was passionate about type. When traveling he kept both his eyes and his camera lens open to record a phenomenon that can be seen along the roads, in small villages as well as urban centers. Huge painted ads on walls conveying messages from producers of food, drinks, gasoline and automobiles.
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